
This does not appear to be satire, no matter how much it reads like it.
Warner Brothers, having realized that they have run the Looney Tunes characters into the ground after years of marketing tie-ins and shitty movies, have decided that it's time for a change. Their brilliant idea? Instead of Bugs Bunny, he's now "Buzz Bunny". And, and, he'll be set in the future, and he'll be a martial arts expert, yeah! And he'll have frickin' LASER eyes! It'll be AWESOME!
Demonstrating the classic recto-cranial inversion that seems to be reserved exclusively for entertainment executives, Sander Schwartz says:
"What we're doing is taking Bugs Bunny, a classic and changing him for the kids -- making him fresh, cool and hip."